Do you think you are using Google AdWords’ full potential?
Why carry out an audit?
The reasons for this are many: a sudden drop in conversions, the arrival of an aggressive competitor, or simply to have an expert opinion on your campaigns.
What is an AdWords audit?
An AdWords audit is a detailed report on your campaigns. An analysis of the strong points of your campaigns but more specifically a focus on missed opportunities.
Functioning
One of our certified experts will proceed with a complete analysis of the structure of your AdWords account. They will analyze in particular the structure of the campaigns and the ad groups, the targeting parameters and the performance of your keywords as well as all of the factors that play a role in the performance of your campaigns. It responds especially to the following questions:
- Are your campaigns structured in a logical manner allowing you to manage them effectively?
- Are you already implementing the latest functions available with AdWords?
A report will then be produced that will allow us to better discern the gaps in your campaigns and offer you an optimization plan. AdWords evolves continually and it is easy to miss opportunities that can increase your return.
