Measure, analyze and optimize your performance
Our certified experts will assist you in the installation of a measurement tool, such as Google Analytics, that will allow you, in particular, to:
- Discover the characteristics of your audience
- Follow the actions of your website’s users
- Measure the impact and profitability of your marketing campaigns
- Optimize your advertising expenditure
Our Web Analytics services
- Creation of a measurement plan
We will identify the key performance indicators (KPI) and define a tailor made measurement plan for your business that will allow us to effectively manage your marketing actions.
- Installation of a Web Analytics solution
We will look after the installation and advanced configuration of a Web Analytics solution on your site.
- Analysis of your data and reporting
We will make an in depth analysis of your data with the objective of improving the impact of your online marketing campaigns.
- Optimization of the conversion funnel
By setting up A/B Tests and with an in-depth study of your analytics data, we will pinpoint areas of friction on your site and detail the optimization measures for the conversion funnel, with the aim of making the user experience smoother, leading towards the action you want the user to complete.
- Analytics Dashboard
We will also configure tailor-made analytics dashboards so that you have access in real time to the metrics that count most for your company.