Entertain, educate and inspire your audience
Video ads are one of the advertisers favorite format and should represent 79% of global traffic between now and 2018. Ever more interactive and transactional, especially on mobile platforms, videos will arouse your audience’s interest,, promote your brand and support your online sales.
YouTube is the 2nd most popular search engine after Google. But your videos may as well be aired on thousands of websites and on social media where they will beat every engagement record.
Some intersting statistics
- 73% of consumers are more inclined to make a purchase after seeing a product video.
- 96% of consumers find that videos are useful for deciding whether or not to make an online purchase.
- The average conversion rate for websites that use videos is 4.8%, rather than 2.9% for those that do not use video.
- 1/4 of consumers use YouTube for product review/presentation that they wish to buy in store.
Adapted advertising formats
- TrueView InDisplay and InStream video ads
- 360° video ads
- InVideo ads and image overlays
- TrueView ads for Shopping
YouTube Masthead Banner
YouTube also offers then possibility of airing a banner on its homepage. This banner format, called Masthead, offers a maximal cover and impact. The purchase of this placement gives you exclusivity for 24 hours!
