Reach your audience during key moments, on every screen
Thanks to our TV monitoring tool, we automatically recognize when your commercials are being broadcast on television channels in 15 countries, including Switzerland.
We are thus able to adjust your digital campaign bids in real-time, or modify the message of your ads at the precise moment when your commercial spots appear on television.
This is an indispensable solution for large-scale advertisers who wish to maximize the impact of their advertising campaigns on all screens and during key moments.
The advantages of TV synchronization
- Put television viewers right at the heart of the ad on their second screen (tablet or smartphone) during commercial breaks
- Create a buying opportunity (redirect to a merchant site)
- Prompt television viewers to perform an action online or communicate on social networks
- Immerse television viewers in the brand’s universe
- Obtain qualified data on television viewers
Moment Marketing, trigger marketing
We can synchronize your online advertising campaigns in real-time with hundreds of everyday life events, such as:
- The broadcasting of your commercial spots – and those of your rivals
- The transmission of regularly-programmed or featured shows
- Key moments during live sporting events (when a goal is scored, for example)
- The development of certain themes on the social networks
- The weather (current conditions or weather forecasts)
- Stock market prices
- Any other event we are able to define on the basis of customized data streams