A special ad format designed for merchants
With Shopping ads, your products are visible across various Google Ads channels, including the search results page. They are displayed as thumbnails featuring the product image, price, store name, and more.
The ads are managed through the Google Ads interface using two types of campaigns: Standard Shopping or Performance Max. Ad placement, formats, bidding strategies, and audience targeting are elements that differentiate these two types of campaigns.
Shopping ads typically achieve higher conversion rates and a cost per conversion up to 5x lower than traditional text ads.
They are specifically designed for merchants and e-retailers looking to promote their product inventory and boost sales, whether online or in a local store.
Benefits of Shopping Ads
- Target qualified prospects with a genuine purchase intent.
- Enjoy broader online visibility with product and text ads simultaneously displayed on the 1st page of Google.
- Reach new audiences across all Google channels and networks.
- Your ads are fully synchronized with your product catalog.
- Obtain powerful reports and competitive data to identify optimization and growth opportunities.
Google Shopping: Highlight Your Products Online
Google Shopping is an essential tool in e-commerce. This digital marketplace lists products from thousands of e-commerce sites. Why not yours?
By running Shopping ads, you extend the reach of your e-commerce site and allow potential buyers to find your products directly on Google in Switzerland or worldwide.
Contact us now to find out more and start increasing your sales from Google Ads now!
You can also schedule a free 30-minute live audit of your Google Ads account with one of our experts via video conference. Make an appointment now!
