Lou discovered her passion for digital marketing in the course of her professional experience. Despite her graphic design background, it was actually the tangible, measurable side of digital communication which ended up prevailing over the more subjective aspects of the world of visual communication. During her eight years at the agency, Lou was able to support more than fifty companies across a broad variety of sectors. From SMEs, to e-commerce, through well-established brands as well as innovative start-ups, Lou approaches every project as a new challenge. Fully able to listen to the needs of her clients, her skills allow her to translate these into tangible actions that fully achieve their goals. Partner and CEO of Suisseo, Lou has proven herself able to not just develop her clients’ business, but that of the agency as well! She always pursues this dual objective with a strategic and pragmatic spirit, supported by her team with whom she is proud to share success.
When it introduced viewable CPM (vCPM) bidding in 2013, Google gave advertisers the ability to pay only for viewable impressions. Starting now, this pricing method will become the default option in all CPM campaigns. Existing CPM campaigns will be automatically converted.