10 Google Ads tricks to fully optimise your account (part 2/2)
Part two of the summary of the talk entitled “How to slay at Google Ads with 10 functions you definitely aren’t using” given at LEC 2019
10 Google Ads tricks to fully optimise your account (part 1/2)
Summary of the talk entitled “How to slay at Google Ads with 10 functions you definitely aren’t using” given at LEC 2019
Selling on Google Shopping: focus on CSS
Since September 2017, Google has been forced by European legislation to open Google Shopping to competition following a conviction for abuse of a dominant position. It is therefore now possible to appear on Google Shopping using another price comparison service. Explanations.
SEO in 2018: are you ready for Mobile First Index?
Mobile First Index revolutionises SEO in 2018. It’s now the mobile relevance of a page rather than its desktop version which prevails for its positioning on search results pages (SERP).
How do you improve performance through Google machine learning?
Some Google Ads optimisations are tedious but crucial to the success of a campaign, such as the manual optimisation of bids. How about automating this type of task more efficiently, allowing you to focus on more strategic actions?
Google machine learning offers you these benefits: increasing productivity, boosting your growth and reaching your goals quickly.
Google Ad Grants Programme for NGOs and Associations: the new rules and regulations in place for 2018
Google Ad Grants, Google’s USD 10,000 a month free Search advertising programme, has more stringent eligibility requirements since January 2018. Check out these new rules and regulations.
Black Friday/Cyber Monday… marketing buzz or real opportunities for retailers and eMerchants?
Are you a retailer and would you like to participate in Black Friday? Find out what this event means to consumers and how your brand can benefit with powerful on- and offline marketing.
Google Ad Grants – Free Reporting Google Ads Script
This Google Ads script helps you check if your Ad Grants account complies with the new Google policy
vCPM bidding: a beneficial rate structure for advertisers
When it introduced viewable CPM (vCPM) bidding in 2013, Google gave advertisers the ability to pay only for viewable impressions. Starting now, this pricing method will become the default option in all CPM campaigns. Existing CPM campaigns will be automatically converted.
Dynamic structured snippets are now available in all languages
Google has been offering dynamic structured snippets in English since September 2015. These new extensions are now available in other languages (German, Spanish, French, Italian, Japanese, Dutch, Polish, Portuguese, Russian and Swedish).