victorinoxwatches.com

To promote the new I.N.O.X. watch and make it the star watch of the Victorinox Swiss Army brand, Suisseo launched a global campaign targeting over 30 countries across the world.

Objectives

Support the launch of the new I.N.O.X. watch and make it the star watch of its brand. The objective being double, make the model known and create enthusiasm around it in order to transform prospective clients into buyers.

Strategies

The set up of a global digital campaign with Google AdWords on the Search, Display and YouTube networks has been realized by us. The campaign was first based on discovery and secondly on the activation of the audience acquired via the remarketing campaigns with the establishment of a contest. The definition of KPIs, the setting up of Google Analytics tracking and of a set of monitoring parameters have also been done by Suisseo.

Results

Within 4 months of campaign management, the I.N.O.X. watch came out top in sales of its brand. The site had over 2.5 million visits during the campaigns period. 65,000 people participated in the contest. The video broadcast on YouTube gained over a million views in under a month.

65'000

participations au concours

2'500'000

visiteurs en 4 mois de campagne

6'000'000

de pages vues

Want to take full advantage of your digital campaigns?

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Tools and technologies

Search Engine Advertising

Seize the maximum number of business opportunities by making your business visible in the first results of search engines.

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Display Advertising

Broadcast your ads on millions of websites and reinforce the reputation & image of your brand and stay on top of mind.

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Video advertising

Ever more interactive, video ads offer all of the advantages to capture your audience, promote your brand and support your sales.

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Mobile advertising

In constant evolution, mobile advertising offers advertisers ever more specific and effective solutions.

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Remarketing

Reach former users of a website or a mobile application thanks to remarketing.

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Your advantages

100% certified experts

You will work with a multilingual team made up solely of certified Google AdWords, Analytics and Yahoo!Bing Ads managers.

Total involvement

Your manager looks after a limited number of accounts, which allows them to guarantee reactivity, availability and the involvement necessary for the success of your campaigns.

Only the results count

No account is captive. You may consult your data in total transparency and you may withdraw freely from your campaigns at any moment. We think that it’s the only way of maintaining the continued excellence of our work.

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