Victorinox Swiss Army: worldwide digital campaign in 30 countries and 10 languages for the launch of the I.N.O.X watch

To promote the new I.N.O.X. watch and make it the star watch of the Victorinox Swiss Army brand, Suisseo launched a global campaign targeting over 30 countries across the world.


Support the launch of the new I.N.O.X. watch and make it the star watch of its brand. The objective being double, make the model known and create enthusiasm around it in order to transform prospective clients into buyers.


The set up of a global digital campaign with Google Ads on the Search, Display and YouTube networks has been realized by us. The campaign was first based on discovery and secondly on the activation of the audience acquired via the remarketing campaigns with the establishment of a contest. The definition of KPIs, the setting up of Google Analytics tracking and of a set of monitoring parameters have also been done by Suisseo.


Within 4 months of campaign management, the I.N.O.X. watch came out top in sales of its brand. The site had over 2.5 million visits during the campaigns period. 65,000 people participated in the contest. The video broadcast on YouTube gained over a million views in under a month.


participations in the competition


website visitors in 4 months


page views

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Search Engine Advertising

Seize the maximum number of business opportunities by making your business visible in the first results of search engines.

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Display Advertising

Broadcast your ads on millions of websites and reinforce the reputation & image of your brand and stay on top of mind.

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Video advertising

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Mobile advertising

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Reach former users of a website or a mobile application thanks to remarketing.

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