Support the launch of the new I.N.O.X. watch and make it the star watch of its brand. The objective being double, make the model known and create enthusiasm around it in order to transform prospective clients into buyers.
The set up of a global digital campaign with Google AdWords on the Search, Display and YouTube networks has been realized by us. The campaign was first based on discovery and secondly on the activation of the audience acquired via the remarketing campaigns with the establishment of a contest. The definition of KPIs, the setting up of Google Analytics tracking and of a set of monitoring parameters have also been done by Suisseo.
Within 4 months of campaign management, the I.N.O.X. watch came out top in sales of its brand. The site had over 2.5 million visits during the campaigns period. 65,000 people participated in the contest. The video broadcast on YouTube gained over a million views in under a month.