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Part two of the summary of the talk entitled “How to slay at Google Ads with 10 functions you definitely aren’t using” given at LEC 2019

Summary of the talk entitled “How to slay at Google Ads with 10 functions you definitely aren’t using” given at LEC 2019

Are you part of an NGO or non-profit organisation?
Take advantage of $10,000 of monthly media budget offered to improve your online referencing.
Learn about the Google Ad Grants application process In this article.

Since September 2017, Google has been forced by European legislation to open Google Shopping to competition following a conviction for abuse of a dominant position. It is therefore now possible to appear on Google Shopping using another price comparison service. Explanations.

Some Google Ads optimisations are tedious but crucial to the success of a campaign, such as the manual optimisation of bids. How about automating this type of task more efficiently, allowing you to focus on more strategic actions?
Google machine learning offers you these benefits: increasing productivity, boosting your growth and reaching your goals quickly.

Google Ad Grants, Google’s USD 10,000 a month free Search advertising programme, has more stringent eligibility requirements since January 2018. Check out these new rules and regulations.

This Google Ads script helps you check if your Ad Grants account complies with the new Google policy

When it introduced viewable CPM (vCPM) bidding in 2013, Google gave advertisers the ability to pay only for viewable impressions. Starting now, this pricing method will become the default option in all CPM campaigns. Existing CPM campaigns will be automatically converted.

Google has been offering dynamic structured snippets in English since September 2015. These new extensions are now available in other languages (German, Spanish, French, Italian, Japanese, Dutch, Polish, Portuguese, Russian and Swedish).