A/B Test

Increase your sales without increasing your advertising budget thanks to conversion rate optimization.

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Increase your optimization rate thanks to A/B tests

With A/B testing, you can compare the performance of various elements such as design, arguments or colors… on a site in order to determine which changes influence your conversion rate. A/B Tests allow you in particular to respond to the following questions:

  • What is the price elasticity of your service or product?
  • What is the impact of a rearrangement of the elements of the website?
  • What is the effect of rewriting content and blurbs?

To carry out these tests, different variants are placed in simultaneous competition and the interactions of internet users are measured. A test is completed once a winning version is found.

Exemple

Version A Version B
Sessions 10000 10000
Conversion rate 0.5% 1.0%
Conversions 50 100
Average basket 200 CHF 200 CHF
Revenue 10’000 CHF 20’000 CHF

In this fictional example an increase of the conversion rate from 0.5% to 1% generates 10,000 extra Swiss Francs.

Advantages

  • Increase the sales/quote requests without increasing the media budget.
  • Improve user experience
  • Test new ideas and validate these with the help of data

Our offer

  • Recommendation of relevant A/B tests
  • Definition and implementation of the test objectives
  • Implementation of test and reporting

Call one of our experts

Lou Bielser

Lou Bielser

Google AdWords Specialist

Damien Magnenat

Programmatic Advertising & Analytics Specialist

Torsten Demuth

Google AdWords Specialist

Want to take full advantage of your digital campaigns?

We can help you and we will be happy to respond to all of your questions.

Your advantages

100% certified experts

You will work with a multilingual team made up solely of certified Google AdWords, Analytics and Yahoo!Bing Ads managers.

Total involvement

Your manager looks after a limited number of accounts, which allows them to guarantee reactivity, availability and the involvement necessary for the success of your campaigns.

Only the results count

No account is captive. You may consult your data in total transparency and you may withdraw freely from your campaigns at any moment. We think that it’s the only way of maintaining the continued excellence of our work.

Let's get in touch





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