Google Analytics 4 tracking migration – GA4

Google has officially announced the end of Universal Analytics (UA) for July 1, 2023. This means that your UA property will stop collecting data on your website from that date.


In order to avoid being left without data as of July 1, you should install a Google Analytics 4 (GA4) property. If you want to have maximum data history, this setup should be undertaken now.

Do you already have a Google Universal Analytics (UA) account? We will take care of the migration to the new Google Analytics 4 (GA4) version.

Main steps of the Universal Analytics to Google Analytics 4 migration

  1. Audit of the Universal Analytics account structure
  2. Interview with the client
  3. Setting up the tracking and configuration of the Google Analytics 4 property
  4. Association with other Google tools
  5. Setting up data reports

The migration to Google Analytics 4 includes many steps that touch both the technical and the strategic aspects. Suisseo accompanies you throughout the migration of your tracking so that you can continue to collect data related to the traffic of your site but also to take you to a higher level of analysis.

To fully exploit the power of Google Analytics 4, call on our web tracking experts.

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