Track the source of your phone calls thanks to call tracking
For many businesses, an important part of the first contact takes place via telephone. In certain industries, a phone call may represent up to 95% of the first point of contact. In order to optimize your company’s online and offline advertising budget, it is important to pinpoint the source of these calls.
With the call tracking, you can finally link a phone call to a visit on your website and upload this information either on Google analytics or Google Ads for the purpose of optimization.
We can track calls from following sources:
- Google Ads
- Google (organic)
- Google Maps
- Youtube
- Bing (organic ou paid)
- Yahoo (organic ou paid)
- Television
- Radio
- Newspapers
- E-mail/Newsletter
Advantages
- Maximize your R.O.I by measuring 100% of conversions.
- Finally be able to understand and measure the impact of your marketing actions , and therefore better allocate your advertising budgets.
- A full monitoring: call status, duration, geolocalization, source, route of the visitor.
- The possibility of recording conversations for the purpose of analysis.
