How to prepare for Google Consent Mode v2 before March 2024?
When tracking users through cookies, simply informing visitors of their use is no longer sufficient. It is now essential to adjust the activation of tracking cookies according to each user’s expressed preferences.. This privacy-respecting approach not only complies with regulations like the General Data Protection Regulation (GDPR) and the new Data Protection Legislation (NLPD), but also demonstrates an ethical commitment to users.
By implementing a consent management platform (CMP), businesses can respect individual choices while still collecting essential data for analysis and marketing strategies.
Why is it important to comply with these new data protection rules?
These changes are significant because they impact how your website collects data through Google Ads, Google Analytics, and other Google tools. Complying with these new standards is essential not only for legal compliance and maintaining user trust, but also to ensure continued access to Google tools.
What is Google Consent Mode v2?
Google Consent Mode v2 represents a significant advancement in how websites request and manage user consent for tracking and advertising. This update, in response to European privacy laws, provides users with greater control over their data.
What do you need to do to prepare for Google Consent Mode v2?
If you don’t have a CMP (consent management platform) in place, follow these 3 steps. If you already have a CMP, only step 3 applies to you.
- Assess your needs:
If your site attracts visitors from the European Union or the European Economic Area, these changes apply to you. In reality, any business is impacted as long as EU users access their website or app. - Integrate a consent management platform (CMP) compatible with Google tools:
To facilitate this transition, we recommend choosing from consent management platforms that integrate with Google Tag Manager’s consent mode and settings, such as Cookiebot or Cookieyes. To help you choose, here is our comparison of the main consent management platforms certified by Google (Certified CMP Partners). - Update your tracking practices before March 31:
Ensure that your Google tags (such as Google Analytics and Google Ads) process data in accordance with users’ consent preferences, allowing you to continue using these services.
We encourage you to start implementing a CMP on your site (step 2) and updating your tracking practices (step 3) as soon as possible.
Suisseo can assist you from A to Z with the integration of a CMP (consent management platform) as well as with the implementation of advanced features related to Google products (Google
Consent Mode v2 and Enhanced Conversion). Feel free to contact us for any inquiries on these topics.