Issues :
Alphalex Avocats, a law firm based in the canton of Vaud, has been using Google Ads for several years to promote its services on search engines. Wishing to optimize campaign performance and aware of internal skill limitations, Alphalex Avocats turned to Suisseo to upgrade their campaigns and maximize performance.
Approach :
After auditing the Google Ads account, a list of priority actions was established. The restructuring and upgrading of the campaigns were carried out in a consulting format, a collaboration model that is both effective and flexible. This approach allows Alphalex Avocats to benefit from the expertise of a Suisseo specialist and implement actions according to the defined priorities. Among the main priorities, we identified:
- Campaign restructuring to simplify account readability and management
- Account granularity, involving an in-depth review of campaign structure
- Ad overhaul, including revising existing ads and creating new ones
- Keyword review, with deduplication and revision of keyword match types and exclusions
- Ad account parameter adjustments to optimize settings for better results
- Bid strategy adjustments to align results with the client’s defined goals
Updating web tracking with the addition of missing conversions, the implementation of a CMP, and Consent Mode V2.
After several weeks, an analysis was conducted to evaluate the impact of the implemented changes. A detailed report outlining the before/after results of the restructuring, along with comments and recommendations, was provided to Alphalex Avocats. This report marks the beginning of the next phase: continuous optimization of Google Ads campaigns to maximize long-term performance.
Results :
After two months since the initial changes, the results are very positive. A significant increase in the number of conversions by more than 56% was observed, while expenses were reduced. The cost per lead decreased by 40%, and the conversion rate increased by 61%.