Who is the web content strategy training for?
This workshop is for companies with internal resources (writers, content editors, digital content managers) who want to teach them the fundamentals of optimized content for search engines. This workshop also helps to (re)define the basis of a successful contents strategy.
What are the goals of the marketing content workshop?
- Identify content opportunities and create attractive content which responds to the needs of your customers
- Optimise content for search engines
- Get to know the levers of SEO so as to increase the visibility of your content
- Concrete and personalized examples
- Practical workshops
- Bring a laptop
At the end of the workshop you will be supplied with different supports to help you apply the techniques you have learned.