How start-up Expedismart.ch doubled its turnover in just one month

Discover the wild adventure that Expedismart.ch went on, doubling its turnover in the record time of just under a month.

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Goals

Expedismart is a young Geneva start-up offering mail, parcel and pallet postage services, from Switzerland with international carriers, at unbeatable prices. Expedismart wanted to increase its profits by reaching a professional target audience on search engines and converting them into new customers.

Our Approach

With its site only just live, Suisseo set up Analytics tracking with an advanced set-up. The key elements in optimising Expedismart’s campaigns were tracking all user interactions, transactions, and increasing turnover.

Setting up Analytics:

1. Google Search campaigns launched

  • Most relevant keywords searched
  • Impactful ads for professionals written
  • Campaign structured
  • Campaign calendar created in sync with times when the B2B target audience was active

2. Remarketing set up

  • Lists of qualified audiences created
  • Audiences retargeted who were most likely to be converted on Google Search and Google Display

3. Testing and optimisation carried out

  • Budget distributed according to the results achieved
  • Bids adjusted based on keywords, device, ad timing, geography, and target audience.
  • Text and image ads continually optimised to retain top performing ads
  • The Results
  • In the first month of the campaign, Expedismart’s turnover increased by 104%.
  • At the end of the 3rd month, the start-up had a positive return on investment.
  • Expedismart also acquired 61% of their new customers through Google Ads.

The Results

In the first month of the campaign, Expedismart’s turnover increased by 104%.

At the end of the 3rd month, the start-up had a positive return on investment.

Expedismart also acquired 61% of their new customers through Google Ads.

104%

increase in sales from the first month

61%

proportion of new listings acquired through Google AdWords

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