Alexis discovered digital marketing more than ten years ago and immediately felt at home in it: a field where creativity meets data and where every decision can be measured. Over the course of his career, he has specialised in multi-platform advertising campaigns such as Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads and has supported dozens of companies with highly diverse profiles, including SMEs, e-commerce businesses, established brands and innovative start-ups. His philosophy can be summed up in a few words: understand the client’s challenges, identify the most relevant levers and build systems that generate a tangible return on investment. Passionate about artificial intelligence, Alexis integrated these new tools into his working methods early on in order to automate certain processes, improve productivity and significantly enhance the performance of the campaigns he manages. This curiosity naturally led him to teaching: he teaches digital marketing at IMACOM and works as a trainer as part of the Federal Certificate for Artificial Intelligence Specialists, where he supports professionals who want to master these technologies and deploy them concretely in their daily work. Both a pragmatic strategist and a committed trainer, Alexis approaches every assignment with the same conviction: a digital strategy is only as valuable as the results it produces, and sharing skills is just as important as implementing them.