{"id":3982,"date":"2020-08-17T10:41:38","date_gmt":"2020-08-17T09:41:38","guid":{"rendered":"https:\/\/www.suisseo.ch\/?page_id=3982"},"modified":"2022-02-15T13:18:55","modified_gmt":"2022-02-15T12:18:55","slug":"seo","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/workshops-et-formations\/seo\/","title":{"rendered":"Formation SEO : D\u00e9veloppez votre business gr\u00e2ce au r\u00e9f\u00e9rencement naturel"},"content":{"rendered":"

Vous connaissez les enjeux du r\u00e9f\u00e9rencement naturel<\/strong> mais ne savez pas comment vous y prendre ni par quoi commencer? Vous souhaitez apprendre des techniques concr\u00e8tes que vous pourrez mettre en application imm\u00e9diate? Vous aimeriez conna\u00eetre les meilleurs outils \u00e0 utiliser pour optimiser votre site<\/strong>?\u00a0<\/span><\/p>\n

Ce workshop est fait pour vous!<\/span><\/p>\n

PROGRAMME DU WORKSHOP SEO<\/h3>\n

Audit SEO (module 1)<\/b><\/p>\n

Objectif : <\/b>Conna\u00eetre les performances actuelles de votre site et identifier de nouvelles opportunit\u00e9s SEO <\/span><\/p>\n

    \n
  • Audit personnalis\u00e9 de votre site afin de :\u00a0<\/span>\n
      \n
    • d\u00e9terminer vos performances SEO et savoir lire vos r\u00e9sultats\u00a0<\/span><\/li>\n
    • d\u00e9finir les axes d\u2019optimisations SEO potentiels par impact et priorit\u00e9<\/span><\/li>\n<\/ul>\n<\/li>\n
    • Identification et ma\u00eetrise des outils SEO \u00e0 votre disposition<\/span><\/li>\n<\/ul>\n

      Content Marketing (module 2)<\/b><\/p>\n

      Objectif : <\/b>Optimiser le positionnement de votre site sur les principaux moteurs de recherche via une strat\u00e9gie de mots-cl\u00e9s forte et ma\u00eetriser l\u2019impact de votre contenu<\/span><\/p>\n

        \n
      • D\u00e9terminer votre liste de mots-cl\u00e9s organiques : quels mots-cl\u00e9s et positions suivre et comment les d\u00e9finir?<\/span><\/li>\n
      • Content Marketing : astuces et bonnes pratiques pour une strat\u00e9gie de contenu & de netlinking<\/strong> gagnante<\/span><\/li>\n<\/ul>\n

        Nos m\u00e9thodes<\/strong><\/p>\n

          \n
        • Ateliers pratiques<\/li>\n
        • D\u00e9monstrations en live<\/li>\n
        • Exemples concrets et personnalis\u00e9s<\/li>\n<\/ul>\n

          A qui s\u2019adresse ce workshop SEO?<\/b><\/p>\n

            \n
          • Responsable marketing, entrepreneur, ind\u00e9pendant<\/span><\/li>\n
          • Toute personne qui souhaite utiliser le SEO pour booster les performances de son site<\/span><\/li>\n<\/ul>\n

            INFORMATIONS PRATIQUES<\/h3>\n

            Dur\u00e9e : <\/b>2x 3heures<\/span>
            \n<\/span>Format :<\/b> en ligne ou pr\u00e9sentiel
            \nLangue:<\/strong> fran\u00e7ais<\/span><\/p>\n

            Pr\u00e9-requis :<\/b><\/p>\n

              \n
            • avoir un site web d\u00e9j\u00e0 en ligne<\/span><\/li>\n
            • avoir acc\u00e8s au CMS du site<\/span><\/li>\n
            • avoir un ordinateur connect\u00e9 \u00e0 internet\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

              Ce workshop en petit groupe vous permettra de comprendre les enjeux du SEO et de mettre en application des recommandations concr\u00e8tes<\/p>\n","protected":false},"author":3,"featured_media":1636,"parent":3060,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"\nWorkshop et Formation SEO \u00e0 Lausanne & Gen\u00e8ve<\/title>\n<meta name=\"description\" content=\"Notre formation vous permet de conna\u00eetre les bases du r\u00e9f\u00e9rencement naturel et d'appliquer les bonnes pratiques. 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