{"id":3242,"date":"2019-05-24T14:30:20","date_gmt":"2019-05-24T13:30:20","guid":{"rendered":"https:\/\/www.suisseo.ch\/?page_id=3242"},"modified":"2022-02-15T10:17:57","modified_gmt":"2022-02-15T09:17:57","slug":"workshop-content-marketing","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/workshops-et-formations\/workshop-content-marketing\/","title":{"rendered":"Workshop Content Marketing: Comment cr\u00e9er du contenu engageant et optimis\u00e9 pour les moteurs de recherche ?"},"content":{"rendered":"<h3>\u201cComment cr\u00e9er du contenu engageant et optimis\u00e9 pour les moteurs de recherche ?\u201d<\/h3>\n<p><b><br \/>\nA qui s\u2019adresse la formation Content Marketing ?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Ce workshop s\u2019adresse aux entreprises ayant des ressources en interne (r\u00e9dacteurs, \u00e9diteurs de contenu, digital content manager) et souhaitant leur enseigner les fondamentaux d\u2019un contenu optimis\u00e9 pour les moteurs de recherche. Cet atelier permet \u00e9galement de (re)d\u00e9finir les bases d\u2019une bonne strat\u00e9gie de contenu.<\/span><\/p>\n<p><b><br \/>\nQuels sont les objectifs du workshop ? \u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Identifier des opportunit\u00e9s de contenu et cr\u00e9er des contenus attractifs qui r\u00e9pondent aux besoins de vos consommateurs<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimiser ses contenus pour les moteurs de recherche<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conna\u00eetre les leviers SEO afin d\u2019am\u00e9liorer la visibilit\u00e9 des contenus<\/span><\/li>\n<\/ul>\n<p><b>Nos m\u00e9thodes :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Exemples concrets et personnalis\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ateliers pratiques<\/span><\/li>\n<\/ul>\n<p><b>Pr\u00e9-requis :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">venir avec un ordinateur portable<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Au terme du workshop, vous seront remis diff\u00e9rents supports pour vous permettre d\u2019appliquer les pratiques enseign\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pour plus d\u2019informations sur le programme, merci de\u00a0contacter\u00a0<\/span><a href=\"mailto:lou@suisseo.ch\"><span style=\"font-weight: 400\">lou@suisseo.ch<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mettez en place une strat\u00e9gie de contenu pour toucher vos cibles d\u2019audience et vous positionner en tant qu\u2019expert.<\/p>\n","protected":false},"author":5,"featured_media":1427,"parent":3060,"menu_order":24,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Workshop Content Marketing : Formations Gen\u00e8ve et Lausanne<\/title>\n<meta name=\"description\" content=\"Notre formation vous permet d&#039;apprendre \u00e0 cr\u00e9er du contenu engageant et optimis\u00e9 pour les moteurs de recherche. Organisez une formation dans vos locaux !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suisseo.ch\/workshops-et-formations\/workshop-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop Content Marketing : Formations Gen\u00e8ve et Lausanne\" \/>\n<meta property=\"og:description\" content=\"Notre formation vous permet d&#039;apprendre \u00e0 cr\u00e9er du contenu engageant et optimis\u00e9 pour les moteurs de recherche. 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