{"id":156,"date":"2015-08-24T14:19:58","date_gmt":"2015-08-24T14:19:58","guid":{"rendered":"http:\/\/www.suisseo.ch\/?page_id=156"},"modified":"2023-04-14T09:55:19","modified_gmt":"2023-04-14T07:55:19","slug":"seo","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/seo\/","title":{"rendered":"R\u00e9f\u00e9rencement organique &#8211; SEO"},"content":{"rendered":"<h2>Positionnez-vous dans les moteurs de recherche<\/h2>\n<p>Le SEO permet \u00e0 un site internet d&rsquo;am\u00e9liorer sa visibilit\u00e9 dans les r\u00e9sultats non payants des moteurs de recherche tels que Google, Bing, Yahoo ou Yandex. Il s\u2019agit d\u2019un investissement sur le long terme qu\u2019il vous faudra consid\u00e9rer d\u00e8s le lancement de votre site internet.<\/p>\n<h3>Le SEO que nous pratiquons chez Suisseo<\/h3>\n<ul>\n<li>Audit et optimisation technique de sites internet<\/li>\n<li>Strat\u00e9gie de d\u00e9veloppement de la pr\u00e9sence en ligne \u00e0 des fins de r\u00e9f\u00e9rencement<\/li>\n<li>Strat\u00e9gies de contenu et plans d\u2019actions<\/li>\n<li>Gestion de projet, coaching et brief des \u00e9quipes techniques et des partenaires sp\u00e9cialis\u00e9s dans la cr\u00e9ation de contenu<\/li>\n<li>Suivi du ranking et reporting<\/li>\n<\/ul>\n<p>En bref, nous appliquons toutes les bonnes pratiques qui vont dans le sens de Google, pour un r\u00e9f\u00e9rencement naturel sain et efficace sur le long terme.<\/p>\n<h3>Le SEO que nous ne pratiquons pas chez Suisseo<\/h3>\n<ul>\n<li>Aller \u00e0 l\u2019encontre de Google en vue de manipuler les r\u00e9sultats de recherche<\/li>\n<li>Utiliser les anciennes techniques de SEO qui sont, \u00e0 notre sens, vou\u00e9es \u00e0 l\u2019\u00e9chec \u00e0 long terme<\/li>\n<\/ul>\n<h2>R\u00e9f\u00e9rencement naturel vs payant<\/h2>\n<p>Le r\u00e9f\u00e9rencement payant, ou sponsoris\u00e9, permet de placer rapidement des annonces commerciales sur la 1<sup>\u00e8re<\/sup> page de r\u00e9sultats de recherche.<\/p>\n<p>Nous recommandons \u00e0 nos clients de ne pas uniquement compter sur le r\u00e9f\u00e9rencement organique, mais de consid\u00e9rer \u00e9galement une strat\u00e9gie de r\u00e9f\u00e9rencement payant. En combinant le r\u00e9f\u00e9rencement naturel et payant, vous \u00e9largissez votre pr\u00e9sence en ligne et multipliez vos chances de convertir votre audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le SEO permet \u00e0 un site internet d&rsquo;am\u00e9liorer sa visibilit\u00e9 dans les moteurs de recherches tels que Google, Bing, Yahoo ou Yandex.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":66,"comment_status":"closed","ping_status":"closed","template":"page-no-subnav.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9f\u00e9rencement Google Suisse, Agence SEO Gen\u00e8ve, Lausanne<\/title>\n<meta name=\"description\" content=\"Le SEO permet \u00e0 un site internet d&#039;am\u00e9liorer sa visibilit\u00e9 dans les moteurs de recherches tels que Google, Bing, Yahoo ou Yandex.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suisseo.ch\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9f\u00e9rencement Google Suisse, Agence SEO Gen\u00e8ve, Lausanne\" \/>\n<meta property=\"og:description\" content=\"Le SEO permet \u00e0 un site internet d&#039;am\u00e9liorer sa visibilit\u00e9 dans les moteurs de recherches tels que Google, Bing, Yahoo ou Yandex.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suisseo.ch\/seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Suisseo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Suisseo\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-14T07:55:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suisseo.ch\/wp-content\/uploads\/2015\/11\/Suisseo-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@suisseo\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.suisseo.ch\/seo\/\",\"url\":\"https:\/\/www.suisseo.ch\/seo\/\",\"name\":\"R\u00e9f\u00e9rencement Google Suisse, Agence SEO Gen\u00e8ve, Lausanne\",\"isPartOf\":{\"@id\":\"https:\/\/www.suisseo.ch\/#website\"},\"datePublished\":\"2015-08-24T14:19:58+00:00\",\"dateModified\":\"2023-04-14T07:55:19+00:00\",\"description\":\"Le SEO permet \u00e0 un site internet d'am\u00e9liorer sa visibilit\u00e9 dans les moteurs de recherches tels que Google, Bing, Yahoo ou Yandex.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.suisseo.ch\/seo\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.suisseo.ch\/seo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.suisseo.ch\/seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.suisseo.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9f\u00e9rencement organique &#8211; 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