{"id":2404,"date":"2020-01-23T15:07:01","date_gmt":"2020-01-23T14:07:01","guid":{"rendered":"https:\/\/www.suisseo.ch\/en\/?p=2404"},"modified":"2020-02-13T09:55:50","modified_gmt":"2020-02-13T08:55:50","slug":"10-google-ads-tricks-to-fully-optimise-your-account-part-1-2","status":"publish","type":"post","link":"https:\/\/www.suisseo.ch\/en\/blog\/sea\/10-google-ads-tricks-to-fully-optimise-your-account-part-1-2\/","title":{"rendered":"10 Google Ads tricks to fully optimise your account (part 1\/2)"},"content":{"rendered":"

On April the 9th, our superstars Laure Salber and Emilie Staehli had the honour of sharing their expertise at L’\u00c9v\u00e9nement Connect\u00e9 (LEC, previously eCom) held at Palexpo in Geneva. The title, \u201cHow to slay at Google Ads with 10 functions you definitely aren\u2019t using\u201d, drew in the crowds and, in fact, caused such a stir that we have decided to share the highlights of the talk with you.<\/span><\/p>\n

Keep reading to discover the 10 tricks that will take your Google Ads campaigns to the next level!<\/span><\/p>\n

#1 SKAG<\/strong><\/h3>\n

This scary Viking-sounding acronym actually stands for \u201cSingle Keyword Ad Groups\u201d. The aim here is to fully optimise the top keywords in your campaigns by improving the Quality Score while reducing your costs!<\/span><\/p>\n

Here\u2019s how it works:\u00a0<\/span><\/p>\n

    \n
  1. Select your 5 to 10 best performing keywords (or those you want to optimise).\u00a0<\/span><\/li>\n
  2. Create one ad group for each keyword.\u00a0<\/span><\/li>\n
  3. Write relevant texts for the ads. To be the most effective, try repeating the keyword a few times in the ad: in the title, the description and the displayed URL.\u00a0<\/span><\/li>\n
  4. Optimise your landing page: ensure the keyword appears on your landing page and that it is as relevant as possible.<\/span><\/li>\n<\/ol>\n

    \"Google<\/a>\u00a0<\/span><\/i><\/p>\n

    The result: complete command over your top keywords, increasing your ranking and reducing your costs.<\/span><\/p>\n

    \"the<\/a>\u00a0<\/span><\/p>\n

    Note: optimising the quality score is clearly a valuable strategy for all types of campaigns and keywords. However, if you are short on time, focus on the most important thing: your brand and your top products. This way, you will achieve a high Quality Score which will positively influence your entire account.<\/span><\/p>\n

    #2 Targeting Geographic Location and Language<\/strong><\/h3>\n

    In Switzerland in particular, you really need to be careful when targeting geographic location and languages, particularly with ad extensions. Below are two common mistakes you should try to avoid:<\/span><\/p>\n