{"id":2177,"date":"2018-10-25T15:45:56","date_gmt":"2018-10-25T14:45:56","guid":{"rendered":"https:\/\/www.suisseo.ch\/en\/?p=2177"},"modified":"2018-10-25T15:45:56","modified_gmt":"2018-10-25T14:45:56","slug":"selling-on-google-shopping-focus-on-css","status":"publish","type":"post","link":"https:\/\/www.suisseo.ch\/en\/blog\/google-adwords\/selling-on-google-shopping-focus-on-css\/","title":{"rendered":"Selling on Google Shopping: focus on CSS"},"content":{"rendered":"
Google: a price comparison service like any other<\/b><\/h3>\n
Since the European Union imposed an obligation on the web giant to allow free competition for Comparison Shopping Services (CSS) on its search engine, all CSS have the possibility to appear in Google Shopping. In concrete terms, Google becomes a CSS like any other. They are all subject to an auction system to display advertisers’ products on Google Shopping.<\/span><\/p>\n
Thus, each advertiser can offer their products via a different CSS to be able to sell on Google Shopping, while having the same chance of appearing in search results as if they were using Google services directly.<\/span><\/p>\n
In addition, from a practical point of view, Shopping campaigns remain managed directly via Google Ads. The ads appear in exactly the same way as before, only the indication “By Google” will be replaced by the name of the CSS used.<\/span><\/p>\n