{"id":2156,"date":"2018-10-25T14:13:37","date_gmt":"2018-10-25T13:13:37","guid":{"rendered":"https:\/\/www.suisseo.ch\/en\/?p=2156"},"modified":"2018-10-25T14:54:43","modified_gmt":"2018-10-25T13:54:43","slug":"seo-in-2018-are-you-ready-for-mobile-first-index","status":"publish","type":"post","link":"https:\/\/www.suisseo.ch\/en\/blog\/seo\/seo-in-2018-are-you-ready-for-mobile-first-index\/","title":{"rendered":"SEO in 2018: are you ready for Mobile First Index?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Anyone interested in the natural indexing (SEO) of sites has probably heard of <\/span><b>Mobile First Index<\/b><span style=\"font-weight: 400\"> by now. Having already begun its deployment, it\u2019s a major change in the indexing of websites by Google: now it\u2019s the relevance of a mobile page rather than its desktop version which prevails for its positioning on search results pages (SERP). \u00a0<\/span><\/p>\n<h3><b>What type of mobile site do you have?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You have a <\/span><b>responsive design site<\/b><span style=\"font-weight: 400\">:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">As stated by Google, there is nothing special to do except ensuring that there are no differences between versions. The differences from one version to the other are mostly found at the level of content and data structure.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You have a dedicated mobile site and therefore <\/span><b>two separate URLs<\/b><span style=\"font-weight: 400\">, for example monsite.com &amp; m.monsite.com:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">We strongly recommend moving to Responsive Web Design. To do this, it is important to follow a few crucial steps: <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Set up 301 redirects on the old mobile URLs so that they point to the new responsive URLs. Each old mobile URL should have its redirect.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Remove all configurations features to existing mobile URLs on your site, such as conditional redirects or HTTP Vary header.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Configure a self-referential rel = canonical on the responsive URLs.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You don&#8217;t have a responsive design site, or a dedicated site, and <\/span><b>therefore your site is not mobile compatible<\/b><span style=\"font-weight: 400\">:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Nowadays, creating one is simply a must! Having said that, be careful not to rush into publishing. A working desktop version is sometimes better than an unfinished mobile version. Feel free to call on the experts.<\/span><\/p>\n<h3><b>Are you mobile friendly?<\/b><\/h3>\n<p><span style=\"font-weight: 400\">It is essential to take into account a number of SEO factors specific to mobiles in order to optimise the indexing of your site on the SERP. Here&#8217;s our <\/span><b>TOP 3 mobile optimisations<\/b><span style=\"font-weight: 400\"> tips:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The <\/span><b>loading time<\/b><span style=\"font-weight: 400\"> of your site should be faster than ever, ideally less than 3 seconds. Test the speed of your mobile site with the <\/span><a href=\"https:\/\/testmysite.withgoogle.com\/intl\/en-gb\"><span style=\"font-weight: 400\">Google tool<\/span><\/a><span style=\"font-weight: 400\"> for free and compare your performance with that of the competition. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The<\/span><b> ergonomy of your site<\/b><span style=\"font-weight: 400\"> must be adapted for mobile: from navigation to design through the readability of information, don&#8217;t forget that the use of a mobile is very different from that of a desktop computer. Here are some of the basic mandatory optimisations to take into account: <\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A <\/span><b>reduced menu,<\/b><span style=\"font-weight: 400\"> taking less space or hidden by a button. <\/span><\/li>\n<li style=\"font-weight: 400\"><b>Simplified<\/b> <b>navigation,<\/b><span style=\"font-weight: 400\"> by reducing, for example, the number of menu items.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Content adapted to the size of the display window<\/b><span style=\"font-weight: 400\">, avoiding horizontal scrolling or zooming back. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">An <\/span><b>easily readable font<\/b><span style=\"font-weight: 400\"> of 16 pixels CSS base size and row height of 1.2em. <\/span><\/li>\n<li style=\"font-weight: 400\"><b>Optimised images<\/b><span style=\"font-weight: 400\"> by reducing their size or changing their format.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">As an option, feel free to add<\/span><b> specific mobile features <\/b><span style=\"font-weight: 400\">such as, for example, the search for the nearest store. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Don&#8217;t hesitate to contact us for <\/span><a href=\"https:\/\/www.suisseo.ch\/en\/contact\/\"><span style=\"font-weight: 400\">a further analysis of UX-UI areas of improvement for your mobile site<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The identification of <\/span><b>errors and performance issues on your site<\/b><span style=\"font-weight: 400\"> is imperative to being able to solve them as quick as possible. Error 404, too many redirects or code errors are often the cause of slowdowns and reduced performance. <\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Mobile First Index revolutionises SEO in 2018. It\u2019s now the mobile relevance of a page rather than its desktop version which prevails for its positioning on search results pages (SERP). <\/p>\n","protected":false},"author":5,"featured_media":2162,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are you ready for Mobile First Index?<\/title>\n<meta name=\"description\" content=\"How do you prepare for Mobile First Index so that a site is well referenced on Google?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suisseo.ch\/en\/blog\/seo\/seo-in-2018-are-you-ready-for-mobile-first-index\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you ready for Mobile First Index?\" \/>\n<meta property=\"og:description\" content=\"How do you prepare for Mobile First Index so that a site is well referenced on Google?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suisseo.ch\/en\/blog\/seo\/seo-in-2018-are-you-ready-for-mobile-first-index\/\" \/>\n<meta property=\"og:site_name\" content=\"Suisseo (EN)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Suisseo\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-25T13:13:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-25T13:54:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suisseo.ch\/en\/wp-content\/uploads\/sites\/3\/2018\/10\/Sans-titre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"287\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincent Hsu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@suisseo\" \/>\n<meta name=\"twitter:site\" content=\"@suisseo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincent Hsu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/blog\/seo\/seo-in-2018-are-you-ready-for-mobile-first-index\/\",\"url\":\"https:\/\/www.suisseo.ch\/en\/blog\/seo\/seo-in-2018-are-you-ready-for-mobile-first-index\/\",\"name\":\"Are you ready for Mobile First Index?\",\"isPartOf\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/blog\/seo\/seo-in-2018-are-you-ready-for-mobile-first-index\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/blog\/seo\/seo-in-2018-are-you-ready-for-mobile-first-index\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.suisseo.ch\/en\/wp-content\/uploads\/sites\/3\/2018\/10\/Sans-titre.jpg\",\"datePublished\":\"2018-10-25T13:13:37+00:00\",\"dateModified\":\"2018-10-25T13:54:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/#\/schema\/person\/1753fce912764b08ff09eae74f83d4ec\"},\"description\":\"How do you prepare for Mobile First Index so that a site is well referenced on Google?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/blog\/seo\/seo-in-2018-are-you-ready-for-mobile-first-index\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.suisseo.ch\/en\/blog\/seo\/seo-in-2018-are-you-ready-for-mobile-first-index\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/blog\/seo\/seo-in-2018-are-you-ready-for-mobile-first-index\/#primaryimage\",\"url\":\"https:\/\/www.suisseo.ch\/en\/wp-content\/uploads\/sites\/3\/2018\/10\/Sans-titre.jpg\",\"contentUrl\":\"https:\/\/www.suisseo.ch\/en\/wp-content\/uploads\/sites\/3\/2018\/10\/Sans-titre.jpg\",\"width\":1024,\"height\":287,\"caption\":\"Mobile First Index\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/blog\/seo\/seo-in-2018-are-you-ready-for-mobile-first-index\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.suisseo.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO in 2018: are you ready for Mobile First Index?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/#website\",\"url\":\"https:\/\/www.suisseo.ch\/en\/\",\"name\":\"Suisseo (EN)\",\"description\":\"Search &amp; 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