{"id":2103,"date":"2018-08-08T10:29:29","date_gmt":"2018-08-08T09:29:29","guid":{"rendered":"https:\/\/www.suisseo.ch\/en\/?p=2103"},"modified":"2018-08-08T10:29:29","modified_gmt":"2018-08-08T09:29:29","slug":"google-ad-grants-new-rules-2018","status":"publish","type":"post","link":"https:\/\/www.suisseo.ch\/en\/blog\/google-adwords\/google-ad-grants-new-rules-2018\/","title":{"rendered":"Google Ad Grants Programme for NGOs and Associations: the new rules and regulations in place for 2018"},"content":{"rendered":"<p><span style=\"font-weight: 400\">The Google Ad Grants programme offers up to USD 10,000 per month of Google AdWords advertising to eligible non-profit organisations and associations so that they can raise their profile.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This programme has some limitations in terms of managing AdWords campaigns:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The maximum daily budget is<\/span><b> USD 329 per day<\/b><span style=\"font-weight: 400\">, i.e. approximately USD 10,000 per month.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The <\/span><b>maximum cost-per-click (CPC) is USD 2.00<\/b><span style=\"font-weight: 400\">. Only the &#8220;Optimise conversions&#8221; strategy can set bids greater than USD 2.00.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Only keyword-targeted campaigns are allowed.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Only text ads appearing on Google search results pages are allowed, with priority given to ads for which the advertisers have paid.<\/span><\/li>\n<\/ul>\n<h3><b>The new Google Ad Grants 2018 rules and regulations<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Be aware that since January 2018, the terms and conditions of the programme have been strengthened with additional requirements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A <\/span><b>minimum click through rate (CTR) of 5%<\/b><span style=\"font-weight: 400\"> is required.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Advertisers will no longer be able to bid on <\/span><b>brand names that do not belong to them<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The <\/span><b>quality score <\/b><span style=\"font-weight: 400\">of keywords should be <\/span><b>at least 3<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaigns must consist of at least <\/span><b>2 active ad groups<\/b><span style=\"font-weight: 400\"> with <\/span><b>at least 2 active ads each<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Each Ad Grants account must have at least <\/span><b>2 active sitelink extensions.<\/b><\/li>\n<li style=\"font-weight: 400\"><b>Geographic targeting<\/b><span style=\"font-weight: 400\"> needs to be in place.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Keywords composed of a single word<\/b><span style=\"font-weight: 400\"> are not allowed, except for brand names and some specific keywords (donation, association, abuse, etc.).<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Generic keywords, place names, historical events, and names of people<\/b><span style=\"font-weight: 400\"> are not allowed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Accounts that violate these new rules and regulations may be suspended from the Google Ad Grants programme.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You want to give more visibility to your NGO or your association? At Suisseo, our Google Ad Grants account management experts can help you apply for the programme and upgrade your campaigns to remain eligible. So, do not hesitate to contact us!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ad Grants, Google&#8217;s USD 10,000 a month free Search advertising programme, has more stringent eligibility requirements since January 2018. Check out these new rules and regulations.<\/p>\n","protected":false},"author":9,"featured_media":2104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[19,20],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ad Grants Programme: The new 2018 rules and regulations<\/title>\n<meta name=\"description\" content=\"The Google Ad Grants for NGOs and Associations programme has undergone major changes from 2018. 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