{"id":1591,"date":"2016-02-09T18:01:05","date_gmt":"2016-02-09T17:01:05","guid":{"rendered":"http:\/\/www.suisseo.ch\/en\/?p=1591"},"modified":"2016-02-24T08:47:17","modified_gmt":"2016-02-24T07:47:17","slug":"vcpm-bidding-beneficial-rate-structure-advertisers","status":"publish","type":"post","link":"https:\/\/www.suisseo.ch\/en\/blog\/vcpm-bidding-beneficial-rate-structure-advertisers\/","title":{"rendered":"vCPM bidding: a beneficial rate structure for advertisers"},"content":{"rendered":"
When it introduced viewable CPM (vCPM) bidding in 2013, Google gave advertisers the ability to pay only for viewable impressions. Starting now, this pricing method will become the default option in all CPM campaigns. Existing CPM campaigns will be automatically converted.<\/p>\n
For advertisers, the viewability of their ads is of utmost importance, yet according to a Google study, 56% of display ads and video ads are not seen because \u2013 among other reasons \u2013 they are located below the fold. So until now, there was no guarantee that the billed impressions were actually seen by your target.<\/p>\n