{"id":822,"date":"2015-08-24T14:20:07","date_gmt":"2015-08-24T14:20:07","guid":{"rendered":"http:\/\/www.suisseo.ch\/?page_id=158"},"modified":"2026-06-17T09:58:59","modified_gmt":"2026-06-17T07:58:59","slug":"analytics","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/en\/analytics\/","title":{"rendered":"Web Analytics"},"content":{"rendered":"<h2>Measure, analyze and optimize your performance<\/h2>\n<p>Our certified experts will assist you in the installation of a measurement tool, such as <a href=\"https:\/\/www.suisseo.ch\/en\/analytics\/migration-du-tracking-google-analytics-4-ga4\/\">Google Analytics<\/a> or Matomo Analytics, that will allow you, in particular, to:<\/p>\n<ul>\n<li>Discover the characteristics of your audience<\/li>\n<li>Follow the actions of your website\u2019s users<\/li>\n<li>Measure the impact and profitability of your marketing campaigns<\/li>\n<li>Optimize your advertising expenditure<\/li>\n<\/ul>\n<h3>Our Web Analytics services<\/h3>\n<ul>\n<li><strong>Creation of a measurement plan<\/strong><br \/>\nWe will identify the key performance indicators (KPI) and define a tailor made measurement plan for your business that will allow us to effectively manage your marketing actions.<\/li>\n<li><strong>Implementation of a Web Analytics solution<\/strong><br \/>\nWe take care of the implementation and advanced configuration of a Web Analytics solution on your site. Whether you want to <a href=\"https:\/\/www.suisseo.ch\/en\/analytics\/google-analytics-4-tracking-installation\/\">set up Google Analytics 4<\/a> or an alternative solution like Matomo, Suisseo supports you at every stage of the project.<\/li>\n<li><strong>Individual training and Google Analytics 4 workshop<\/strong><br \/>\nWhether you are just starting to use Google Analytics 4 or want to take it to the next level, our <a href=\"https:\/\/www.suisseo.ch\/en\/analytics\/customized-google-analytics-4-ga4-training\/\">Google Analytics trainers<\/a> offer you small group or individual training.<\/li>\n<li><strong>Analysis of your data and reporting<\/strong><br \/>\nWe will make an in <a href=\"https:\/\/www.suisseo.ch\/en\/analytics\/analysis-of-website-data-and-user-behavior\/\">depth analysis of your data<\/a> with the objective of improving the impact of your online marketing campaigns.<\/li>\n<li><strong>Optimization of the conversion funnel<\/strong><br \/>\nBy setting up <a href=\"\/en\/analytics\/ab-test\/\">A\/B Tests<\/a> and with an in-depth study of your analytics data, we will pinpoint areas of friction on your site and detail the optimization measures for the conversion funnel, with the aim of making the user experience smoother, leading towards the action you want the user to complete.<\/li>\n<li><strong>Analytics Dashboard<\/strong><br \/>\nWe will also configure tailor-made <a href=\"\/en\/analytics\/analytics-dashboard\/\">analytics dashboards<\/a> so that you have access in real time to the metrics that count most for your company.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Analytics monitoring allows for the measurement and understanding of visitor interactions with your site, with a view to optimization. It is the foundation of any successful digital strategy.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":47,"comment_status":"closed","ping_status":"closed","template":"page-no-subnav.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-822","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Analytics - Google Analytics Expert in Switzerland<\/title>\n<meta name=\"description\" content=\"Measure, analyze and optimize your online performance thanks to the measuring tools of Web Analytics and a conversions monitoring configuration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suisseo.ch\/en\/analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Analytics - Google Analytics Expert in Switzerland\" \/>\n<meta property=\"og:description\" content=\"Measure, analyze and optimize your online performance thanks to the measuring tools of Web Analytics and a conversions monitoring configuration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suisseo.ch\/en\/analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Suisseo (EN)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Suisseo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T07:58:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suisseo.ch\/en\/wp-content\/uploads\/sites\/3\/2015\/11\/Suisseo-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@suisseo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.suisseo.ch\\\/en\\\/analytics\\\/\",\"url\":\"https:\\\/\\\/www.suisseo.ch\\\/en\\\/analytics\\\/\",\"name\":\"Web Analytics - Google Analytics Expert in Switzerland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.suisseo.ch\\\/en\\\/#website\"},\"datePublished\":\"2015-08-24T14:20:07+00:00\",\"dateModified\":\"2026-06-17T07:58:59+00:00\",\"description\":\"Measure, analyze and optimize your online performance thanks to the measuring tools of Web Analytics and a conversions monitoring configuration.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.suisseo.ch\\\/en\\\/analytics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.suisseo.ch\\\/en\\\/analytics\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.suisseo.ch\\\/en\\\/analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.suisseo.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.suisseo.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.suisseo.ch\\\/en\\\/\",\"name\":\"Suisseo (EN)\",\"description\":\"Search &amp; 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