{"id":821,"date":"2015-08-24T14:19:58","date_gmt":"2015-08-24T14:19:58","guid":{"rendered":"http:\/\/www.suisseo.ch\/?page_id=156"},"modified":"2023-04-14T09:55:34","modified_gmt":"2023-04-14T07:55:34","slug":"seo","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/en\/seo\/","title":{"rendered":"Search Engine Optimization (SEO)"},"content":{"rendered":"<h2>Rank in search engines<\/h2>\n<p>SEO allows a website to improve its visibility in the unsponsored search results of search engines such as Google, Bing, Yahoo or Yandex. It\u2019s a long term investment that you should consider right from the birth of your website.<\/p>\n<h3>The SEO that we work with at Suisseo<\/h3>\n<ul>\n<li>Audit and technical optimization of websites<\/li>\n<li>Content strategy<\/li>\n<li>Project management &amp; coaching of your team<\/li>\n<li>Ranking monitoring and reporting<\/li>\n<\/ul>\n<p>In short, all of the best practices that go in Google\u2019s direction, for healthy and effective long term rankings.<\/p>\n<h3>The SEO that we don\u2019t practice at Suisseo<\/h3>\n<ul>\n<li>Trying to manipulate Google\u2019s search result by using prohibited techniques<\/li>\n<li>Using old SEO techniques which are, in our opinion, destined for failure in the long term<\/li>\n<\/ul>\n<h2>SEO versus SEA<\/h2>\n<p>SEA enables a website to be quickly placed on the first page of search results with sponsored ads. We strongly recommend our clients not only to count on their organic rankings, but also to consider a search engine advertising strategy.<\/p>\n<p>By combining SEO and SEA, you expand your online presence and multiply the chances of converting your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO enables a website to improve its online visibility in the organic results of search engines. It\u2019s a long term investment that you should consider right from the birth of your website.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":51,"comment_status":"closed","ping_status":"closed","template":"page-no-subnav.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swiss SEO Agency in Geneva &amp; Lausanne Switzerland | Suisseo<\/title>\n<meta name=\"description\" content=\"SEA enables a website to improve its visibility in search engines such as Google, Bing, Yahoo or Yandex.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suisseo.ch\/en\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss SEO Agency in Geneva &amp; Lausanne Switzerland | Suisseo\" \/>\n<meta property=\"og:description\" content=\"SEA enables a website to improve its visibility in search engines such as Google, Bing, Yahoo or Yandex.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suisseo.ch\/en\/seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Suisseo (EN)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Suisseo\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-14T07:55:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suisseo.ch\/en\/wp-content\/uploads\/sites\/3\/2015\/11\/Suisseo-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@suisseo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/seo\/\",\"url\":\"https:\/\/www.suisseo.ch\/en\/seo\/\",\"name\":\"Swiss SEO Agency in Geneva & Lausanne Switzerland | Suisseo\",\"isPartOf\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/#website\"},\"datePublished\":\"2015-08-24T14:19:58+00:00\",\"dateModified\":\"2023-04-14T07:55:34+00:00\",\"description\":\"SEA enables a website to improve its visibility in search engines such as Google, Bing, Yahoo or Yandex.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.suisseo.ch\/en\/seo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.suisseo.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search Engine Optimization (SEO)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/#website\",\"url\":\"https:\/\/www.suisseo.ch\/en\/\",\"name\":\"Suisseo (EN)\",\"description\":\"Search &amp; 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