{"id":631,"date":"2015-09-14T17:14:02","date_gmt":"2015-09-14T17:14:02","guid":{"rendered":"http:\/\/www.suisseo.ch\/?page_id=631"},"modified":"2020-01-20T16:45:29","modified_gmt":"2020-01-20T15:45:29","slug":"increase-in-store-visits","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/en\/online-advertising\/increase-in-store-visits\/","title":{"rendered":"Increase in-store visits"},"content":{"rendered":"<h2>Attract crowds to your store<\/h2>\n<p>Thanks to online advertising, your company is placed to the fore in search results, on Google Maps and on social networks.<\/p>\n<p>It allows you to target in a very precise way the individuals near your store and who show the greatest likelihood of buying your products and services.<\/p>\n<h3>Powerful targeting possibilities<\/h3>\n<p>You are, for example, the owner of a nursery boutique in Lausanne. Here are some targeting possibilities that will allow you to attract the people you have the best chances of converting:<\/p>\n<ul>\n<li>Socio-demographic (mother with a child between 0 and 2 years old)<\/li>\n<li>Geographical (resident of Lausanne)<\/li>\n<li>Centre of interest (showing interest in nursery websites)<\/li>\n<li>Connection (those who like your Facebook page or who receive your competitor\u2019s newsletters)<\/li>\n<li>Intent (those who are actively looking for a baby boutique or wish to purchase a new stroller)<\/li>\n<li>Remarketing (those who have already visited your site or have visited your store)<\/li>\n<\/ul>\n<h3>Online advertising is ideal for<\/h3>\n<ul>\n<li>Restaurants<\/li>\n<li>Hair and beauty salons<\/li>\n<li>Boutiques<\/li>\n<li>Florists<\/li>\n<li>Automobile garages<\/li>\n<li>Medical centers and dentists surgeries<\/li>\n<li>Branches of big advertising brands<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to online advertising, 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