{"id":2386,"date":"2020-01-23T12:15:59","date_gmt":"2020-01-23T11:15:59","guid":{"rendered":"https:\/\/www.suisseo.ch\/en\/?page_id=2386"},"modified":"2020-02-13T09:48:21","modified_gmt":"2020-02-13T08:48:21","slug":"workshop-content-marketing-how-to-define-an-efficient-content-strategy-and-create-engaging-content","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/en\/digital-marketing-workshops-and-training\/workshop-content-marketing-how-to-define-an-efficient-content-strategy-and-create-engaging-content\/","title":{"rendered":"Workshop Content Marketing: How to define an efficient content strategy and create engaging content?"},"content":{"rendered":"<p><b>Who is the web content strategy training for?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">This workshop is for companies with internal resources (writers, content editors, digital content managers) who want to teach them the fundamentals of optimized content for search engines. This workshop also helps to (re)define the basis of a successful contents strategy.\u00a0<\/span><\/p>\n<p><b>What are the goals of the marketing content workshop?\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Identify content opportunities and create attractive content which responds to the needs of your customers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimise content for search engines\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get to know the levers of SEO so as to increase the visibility of your content\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Our methods:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Concrete and personalized examples\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Practical workshops<\/span><\/li>\n<\/ul>\n<p><b>Prerequisites<\/b><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400\">Bring a laptop<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">At the end of the workshop you will be supplied with different supports to help you apply the techniques you have learned.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Implement a new content strategy to reach your target audience and position yourself as an expert in your field. <\/p>\n","protected":false},"author":16,"featured_media":1323,"parent":2373,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Workshop Content Marketing: efficient content strategy | Suisseo Agency<\/title>\n<meta name=\"description\" content=\"Implement a new content strategy to reach your target audience and position yourself as an expert in 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