{"id":2377,"date":"2020-01-23T10:28:30","date_gmt":"2020-01-23T09:28:30","guid":{"rendered":"https:\/\/www.suisseo.ch\/en\/?page_id=2377"},"modified":"2020-02-13T09:48:13","modified_gmt":"2020-02-13T08:48:13","slug":"workshop-linkedin-ads-how-to-launch-and-optimize-your-first-paid-campaign-on-linkedin","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/en\/digital-marketing-workshops-and-training\/workshop-linkedin-ads-how-to-launch-and-optimize-your-first-paid-campaign-on-linkedin\/","title":{"rendered":"Workshop LinkedIn Ads: How to launch and optimize your first paid campaign on LinkedIn?"},"content":{"rendered":"<p><b>Who is the LinkedIn Ads training for?<\/b><\/p>\n<p><span style=\"font-weight: 400\">This training is for anyone who wants to generate opportunities on LinkedIn and learn about advertising possibilities on this platform.\u00a0<\/span><\/p>\n<p><b>What are the goals of the LinkedIn Ads training?\u00a0\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get to know the main functionalities of <\/span><i><span style=\"font-weight: 400\">campaign manager<\/span><\/i><span style=\"font-weight: 400\"> on LinkedIn\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Be able to launch a campaign on LinkedIn\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Monitor and analyze campaign performances\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Class program<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Defining marketing objectives<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Goal tracking\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Account structuring<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Audience targeting<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bidding strategies<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Advertising formats<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Performance analysis<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign optimization<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><b>Our methods\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Live demonstrations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Practical workshops<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Concrete and personalized examples<\/span><\/li>\n<li>Workshop in french<\/li>\n<\/ul>\n<p><b>Prerequisites<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Have a business page on LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bring a laptop\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Are you interested in this workshop? Get in touch with our experts for more information.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We support your teams and offer bespoke training to help them improve their digital knowledge.<\/p>\n","protected":false},"author":16,"featured_media":1245,"parent":2373,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2377","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Ads Training - Workshops | Suisseo Agency<\/title>\n<meta name=\"description\" content=\"We support your teams and offer bespoke training to help them improve their digital knowledge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suisseo.ch\/en\/digital-marketing-workshops-and-training\/workshop-linkedin-ads-how-to-launch-and-optimize-your-first-paid-campaign-on-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Ads Training - 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