{"id":1661,"date":"2016-05-30T08:19:06","date_gmt":"2016-05-30T07:19:06","guid":{"rendered":"http:\/\/www.suisseo.ch\/en\/?page_id=1661"},"modified":"2024-10-24T10:35:20","modified_gmt":"2024-10-24T08:35:20","slug":"synchronize-tv-and-online-ads","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/en\/online-advertising\/synchronize-tv-and-online-ads\/","title":{"rendered":"Synchronize TV and online ads"},"content":{"rendered":"<h2>Reach your audience during key moments, on every screen<\/h2>\n<p>Thanks to our TV monitoring tool, we automatically recognize when your commercials are being broadcast on television channels in 15 countries, including Switzerland.<\/p>\n<p>We are thus able to adjust your digital campaign bids in real-time, or modify the message of your ads at the precise moment when your commercial spots appear on television.<\/p>\n<p>This is an indispensable solution for large-scale advertisers who wish to maximize the impact of their advertising campaigns on all screens and during key moments.<\/p>\n<h3>The advantages of TV synchronization<\/h3>\n<ul>\n<li>Put television viewers right at the heart of the ad on their second screen (tablet or smartphone) during commercial breaks<\/li>\n<li>Create a buying opportunity (redirect to a merchant site)<\/li>\n<li>Prompt television viewers to perform an action online or communicate on social networks<\/li>\n<li>Immerse television viewers in the brand\u2019s universe<\/li>\n<li>Obtain qualified data on television viewers<\/li>\n<\/ul>\n<h2>Moment Marketing, trigger marketing<\/h2>\n<p>We can synchronize your online advertising campaigns in real-time with hundreds of everyday life events, such as:<\/p>\n<ul>\n<li>The broadcasting of your commercial spots \u2013 and those of your rivals<\/li>\n<li>The transmission of regularly-programmed or featured shows<\/li>\n<li>Key moments during live sporting events (when a goal is scored, for example)<\/li>\n<li>The development of certain themes on the social networks<\/li>\n<li>The weather (current conditions or weather forecasts)<\/li>\n<li>Stock market prices<\/li>\n<li>Any other event we are able to define on the basis of customized data streams<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Synchronization of your digital campaigns with the broadcasting of your commercial spots or featured shows on television in 15 countries, including Switzerland.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":820,"menu_order":29,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1661","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Synchronize TV and online ads, Switzerland | Suisseo<\/title>\n<meta name=\"description\" content=\"Synchronization of your digital 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