{"id":1477,"date":"2015-11-23T14:05:35","date_gmt":"2015-11-23T13:05:35","guid":{"rendered":"http:\/\/www.suisseo.ch\/en\/?page_id=1477"},"modified":"2020-01-20T16:38:30","modified_gmt":"2020-01-20T15:38:30","slug":"ab-test","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/en\/analytics\/ab-test\/","title":{"rendered":"A\/B Test"},"content":{"rendered":"<h2>Increase your optimization rate thanks to A\/B tests<\/h2>\n<p>With A\/B testing, you can compare the performance of various elements such as design, arguments or colors&#8230; on a site in order to determine which changes influence your conversion rate. A\/B Tests allow you in particular to respond to the following questions:<\/p>\n<ul>\n<li>What is the price elasticity of your service or product?<\/li>\n<li>What is the impact of a rearrangement of the elements of the website?<\/li>\n<li>What is the effect of rewriting content and blurbs?<\/li>\n<\/ul>\n<p>To carry out these tests, different variants are placed in simultaneous competition and the interactions of internet users are measured. A test is completed once a winning version is found.<\/p>\n<h3>Exemple<\/h3>\n<table style=\"height: 160px\" width=\"659\">\n<thead>\n<tr>\n<th><\/th>\n<th>Version A<\/th>\n<th>Version B<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th>Sessions<\/th>\n<td>10000<\/td>\n<td>10000<\/td>\n<\/tr>\n<tr>\n<th>Conversion rate<\/th>\n<td>0.5%<\/td>\n<td>1.0%<\/td>\n<\/tr>\n<tr>\n<th>Conversions<\/th>\n<td>50<\/td>\n<td>100<\/td>\n<\/tr>\n<tr>\n<th>Average basket<\/th>\n<td>200 CHF<\/td>\n<td>200 CHF<\/td>\n<\/tr>\n<tr>\n<th>Revenue<\/th>\n<td>10&#8217;000 CHF<\/td>\n<td>20&#8217;000 CHF<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In this fictional example an increase of the conversion rate from 0.5% to 1% generates 10,000 extra Swiss Francs.<\/p>\n<h3>Advantages<\/h3>\n<ul>\n<li>Increase the sales\/quote requests without increasing the media budget.<\/li>\n<li>Improve user experience<\/li>\n<li>Test new ideas and validate these with the help of data<\/li>\n<\/ul>\n<h3>Our offer<\/h3>\n<ul>\n<li>Recommendation of relevant A\/B tests<\/li>\n<li>Definition and implementation of the test objectives<\/li>\n<li>Implementation of test and reporting<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Take informed decisions. Determine, based on result figures, the changes that will bring you more conversions.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":822,"menu_order":46,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\/B Test | Suisseo<\/title>\n<meta name=\"description\" content=\"The A\/B Tests allow for the comparison of performances of 2 versions of a web page in order to find that which gives the best results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suisseo.ch\/en\/analytics\/ab-test\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Test | Suisseo\" \/>\n<meta property=\"og:description\" content=\"The A\/B Tests allow for the comparison of performances of 2 versions of a web page in order to find that which gives the best results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suisseo.ch\/en\/analytics\/ab-test\/\" \/>\n<meta property=\"og:site_name\" content=\"Suisseo (EN)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Suisseo\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-20T15:38:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suisseo.ch\/en\/wp-content\/uploads\/sites\/3\/2015\/11\/Suisseo-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@suisseo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/analytics\/ab-test\/\",\"url\":\"https:\/\/www.suisseo.ch\/en\/analytics\/ab-test\/\",\"name\":\"A\/B Test | Suisseo\",\"isPartOf\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/#website\"},\"datePublished\":\"2015-11-23T13:05:35+00:00\",\"dateModified\":\"2020-01-20T15:38:30+00:00\",\"description\":\"The A\/B Tests allow for the comparison of performances of 2 versions of a web page in order to find that which gives the best results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/analytics\/ab-test\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.suisseo.ch\/en\/analytics\/ab-test\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/analytics\/ab-test\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.suisseo.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web Analytics\",\"item\":\"https:\/\/www.suisseo.ch\/en\/analytics\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A\/B Test\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/#website\",\"url\":\"https:\/\/www.suisseo.ch\/en\/\",\"name\":\"Suisseo (EN)\",\"description\":\"Search &amp; 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