{"id":1108,"date":"2015-10-16T12:55:45","date_gmt":"2015-10-16T12:55:45","guid":{"rendered":"http:\/\/www.suisseo.ch\/?page_id=1108"},"modified":"2023-01-31T15:33:41","modified_gmt":"2023-01-31T14:33:41","slug":"audit-and-optimization-of-adwords-campaigns","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/en\/online-advertising\/audit-and-optimization-of-adwords-campaigns\/","title":{"rendered":"Audit and optimization of Ads campaigns"},"content":{"rendered":"<h2>Do you think you are using Google Ads\u2019 full potential?<\/h2>\n<h3>Why carry out an audit?<\/h3>\n<p>The reasons for this are many: a sudden drop in conversions, the arrival of an aggressive competitor, or simply to have an expert opinion on your campaigns.<\/p>\n<h3>What is a Google Ads audit?<\/h3>\n<p>A Google Ads audit is a detailed report on your campaigns. An analysis of the strong points of your campaigns but more specifically a focus on missed opportunities.<\/p>\n<h3>Functioning<\/h3>\n<p>One of our certified experts will proceed with a complete analysis of the structure of your Google Ads account. They will analyze in particular the structure of the campaigns and the ad groups, the targeting parameters and the performance of your keywords as well as all of the factors that play a role in the performance of your campaigns. It responds especially to the following questions:<\/p>\n<ul>\n<li>Are your campaigns structured in a logical manner allowing you to manage them effectively?<\/li>\n<li>Are you already implementing the latest functions available with Google Ads?<\/li>\n<\/ul>\n<p>A report will then be produced that will allow us to better discern the gaps in your campaigns and offer you an optimization plan. Google Ads evolves continually and it is easy to miss opportunities that can increase your return.<\/p>\n<p>And if you would like a free 30-minute initial audit of your Google Ads account with one of our experts via video conference, make an <a href=\"https:\/\/calendly.com\/suisseoteam\/audit-live-google-ads\">appointment<\/a> now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New functions, new ads formats, new technologies. Google Ads never stops evolving. <\/p>\n","protected":false},"author":3,"featured_media":0,"parent":820,"menu_order":50,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audit and optimization of Google Ads campaigns | Suisseo<\/title>\n<meta name=\"description\" content=\"Do you already use the latest Google Google Ads functions? 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