{"version":"1.0","provider_name":"Suisseo (EN)","provider_url":"https:\/\/www.suisseo.ch\/en","title":"Case study SEA \u2013 Banque Cantonale Neuch\u00e2teloise | Suisseo","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"sLo4wZApL0\"><a href=\"https:\/\/www.suisseo.ch\/en\/case_studies\/case-study-sea-banque-cantonale-neuchateloise-suisseo\/\">BCN case study: The art of handling keywords (or how to reduce costs by a factor of 5)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.suisseo.ch\/en\/case_studies\/case-study-sea-banque-cantonale-neuchateloise-suisseo\/embed\/#?secret=sLo4wZApL0\" width=\"600\" height=\"338\" title=\"&#8220;BCN case study: The art of handling keywords (or how to reduce costs by a factor of 5)&#8221; &#8212; Suisseo (EN)\" data-secret=\"sLo4wZApL0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.suisseo.ch\/en\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.suisseo.ch\/en\/wp-content\/uploads\/sites\/3\/2022\/08\/bcn_noir.png","thumbnail_width":400,"thumbnail_height":255,"description":"Suisseo has been working with BCN since 2020 to generate leads through search engine advertising. This case study shows the increase in the number of leads generated during the account takeover over a period of one year, with the cost per lead reduced by a factor of 5."}