1.0Suisseo (EN)https://www.suisseo.ch/envCPM bidding: a beneficial rate structure for advertisers | Suisseorich600338<blockquote class="wp-embedded-content" data-secret="Dr4ykL3k2x"><a href="https://www.suisseo.ch/en/blog/vcpm-bidding-beneficial-rate-structure-advertisers/">vCPM bidding: a beneficial rate structure for advertisers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.suisseo.ch/en/blog/vcpm-bidding-beneficial-rate-structure-advertisers/embed/#?secret=Dr4ykL3k2x" width="600" height="338" title="“vCPM bidding: a beneficial rate structure for advertisers” — Suisseo (EN)" data-secret="Dr4ykL3k2x" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://www.suisseo.ch/en/wp-includes/js/wp-embed.min.js
</script>
https://www.suisseo.ch/en/wp-content/uploads/sites/3/2016/02/20160209-blog-vcpm-header.png1024287When it introduced viewable CPM (vCPM) bidding in 2013, Google gave advertisers the ability to pay only for viewable impressions. Starting now, this pricing method will become the default option in all CPM campaigns.